New Report: Customer Data Platforms — The Engine that Propels Marketing...
Raab Associates explores the new market for Customer Data Platforms and explains why marketers need to leverage them. The developments in Marketing Automation and the increasing popularity of these...
View Article1 in 8 Tech Companies Uses Marketing Automation; Will It Thrive Everywhere Else?
New study from Mintigo shows that while 11.8% of the Software and Internet industry has already adopted Marketing Automation, overall adoption is mere 4.9%. Can it cross the chasm? If there is one...
View Article5 Extremely Effective Sales Cycle Acceleration Strategies
Don’t let long sales cycles slow you down. Targeted and engaging quality content, addressing buyers’ needs and carefully planned execution move deals faster and smoother. Slow sales cycles can be a...
View ArticleIt’s all about the Data
Former Eloqua CEO, Joe Payne, explains how data will soon deliver the vision of a fully automated marketing machine. Marketing Automation has been the first revolution in using data to create better...
View ArticleHere is Why Marketing Automation Got Scoring all Wrong, and How Predictive...
New surveys show that marketers find only limited value in traditional lead scoring. By replacing cumbersome rules-of-thumb with powerful predictive analytics, this is about to change. It seems to...
View Article7 Reasons Why Your Data May Not Be a Good Fit for Lead Scoring
High quality data leads to powerful lead scoring models. However, the data in your CRM and marketing automation platform may not be robust enough. Lead scoring lets you discover these precious golden...
View ArticleMarketing Unicorns May Not Exist, But You Can Find Acres of Diamonds in Your...
Instead of looking for new prospects, marketers should make sure that they leverage the leads that they already have in their CRM. “Tell me about the leads and buyers that I don’t know about. That’s...
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